It’s not uncommon to hear car dealerships stereotypes such as dishonest deals, questionable sales processes, and pushy car salespersons. As a car dealership, you want to utilize marketing strategies that position your business as a customer-centric space with clear processes this can increase your used car sales ten fold if done correctly. You don’t have to live up to the traditional stereotypes in the market. Defying the existing stereotypes attract car buyers and increase lead consistency based on honesty and trustworthiness.
Studies show that 90 percent of prospective car buyers conduct their own research online using their mobile phones before visiting the car dealership in person. To increase your car sales and grow your car dealership business, you need to promote transparency both online and offline. Here are some of the ways you can increase your car sales.
Own a Responsive Car Dealership Website
It’s not just about having a business website. You must make sure your website is responsive and mobile friendly. This will make sure prospective car buyers have a smooth browsing experience when they visit your site, leading to high bounce rates. As mentioned, over 90 percent of online visitors, access the internet on their mobile devices. You must take time to understand your audience and position yourself as a car dealership business that’s trustworthy, passionate, and knowledgeable.
Use Customer Testimonials
Make it your priority to post positive customer testimonials and reviews to increase the trust factor when prospective car buyers visit your website. That’s one way to impress new customers. Don’t forget they take time to research online before coming physically to your dealership. Positive customer reviews and testimonials will improve your rankings on organic search results.
You need to avoid the traditional pushy salesmen technique and attract prospective car buyers by promoting your dealership business as unique, honest, and trustworthy. That’s how you can keep your customers happy and satisfied throughout the entire sales journey. Who doesn’t love free gifts and rebates? Get creative and offer promotional products, giveaways, contests, discounts, or giveaways. These are just some of the ways you can attract potential leads.
Social Media Marketing Works
You want to avoid pushy sales strategies. Don’t just post photos of new vehicles on the lot. You want to leverage the power of social media marketing by sharing more experiences of happy and fulfilled customers, tips and vivid videos, team events, and other visual content. You can win your audience by posting content that engages and provides them with valuable information. Request them to give feedback as well.
Include High-Quality Images
Prospective buyers don’t have all the time to figure what car model or type you’ve posted on your website. If your images aren’t clear, chances are people will move to another car dealership that has high-quality images. Posting high-quality images will grab the attention of people, especially when they are searching online for cars. Make sure you’ve included the vehicles specifications, pricing, and other important information.
Partner with a Local Business
There must be a few businesses around that have the same audience as your car dealership. Partner with one of the businesses and make new connections within your city, town, neighborhood, and community. Overtime, your car dealership will increase word-of-mouth sales, generate more sales, and increase profits.